If the gamer agrees to see a short video advertisement while the game is loading, the advertiser will insert WildCoins making the game free to the player. Īdvertisers can also purchase WildCoins and sponsor free game sessions. Each time the gamer inserts the required number of coins, he or she can play the game for up to 24 hours, or until the user voluntarily exits the game, without having to use more WildCoins. Gamers can purchase WildCoins and use them to play any games on the network. WildCoins work like quarters used at a traditional arcade.
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WildCoins are a micro-currency launched by WildTangent in the fall of 2006 to give gamers a way to pay for gameplay other than full retail purchase. WildTangent makes money through a combination of online sales, subscription, advertising and micro-transactions using a proprietary micro-currency called WildCoins. The company owns a patent portfolio covering in-game advertising and app delivery technologies. The company also manages the advertising sales for a group of gaming properties including Mochi Media, Sony Online Entertainment's Free Realms, PopCap, PlayFirst, as well as Artix’s AdventureQuest, DragonFable, Namco, and MechQuest properties.
It also announced its launch partner is T-Mobile. The company recently announced its upcoming Android games service launching at the end of 2011. Collectively, WildTangent’s owned and operated service reaches over 20 million monthly gamers in the United States and Europe with a catalog of more than 1000 games from nearly 100 developers. WildTangent is a Redmond, Washington based game network, privately held in the United States that powers game services for several PC manufacturers including Dell. This page uses Creative Commons Licensed content from Wikipedia ( view authors).
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